So how did this come about?
With the brand’s already set identity, I wanted to stick with the angel/demon theme. The outcome was an “A” Lettermark featuring angelic/demonic details. The wings and halo represent the angel, while the horns and tail represent the devil.
I had the opportunity to make a full stream package including several screens, webcam space, and panels. This package also highlights how the mark can be used in versatile ways, such as a shape, border, and detail.